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Turrnkey PCB Assembly

Turnkey PCB Assembly: Accelerating your Electronics Manufacturing Journey

Turnkey refers to the concept that one has to simply turn a key to accomplish a task. In electronics manufacturing turnkey refers to the process where a company outsources its entire manufacturing process to a contract manufacturer. The most famous example is Foxconn which is the contract manufacturer for the Apple iPhone. EMS (Electronic Manufacturing Services) companies specialize in manufacturing electronic products end-to-end. The company that requires an electronic product manufactured provides the design and documents to the EMS company. The EMS will execute the turnkey PCB Assembly process and deliver the end product to the client company who can then sell it to their customers. 

EMS companies take on all the heavy lifting of finding the suppliers, procuring the components, manufacturing the product, testing and packaging. This allows the client to focus on the design, marketing and sales of the product and avoid the complex and costly process of in-house manufacturing.

Turnkey PCB Assembly

Key functions that make up turnkey manufacturing

Procurement

Electronic products involve a lot of components including PCB’s, Integrated Circuits, Capacitors, Transistors and numerous others. The EMS takes care of procuring these for the specific design of a client. They take care of getting the best pricing, quality and delivery terms from the suppliers. This is one part of the turnkey PCB Assembly that requires relationships with component suppliers. At Podrain Electronics we have relationships with major suppliers. 

PCB Assembly

Surface mount assembly is the most popular electronic manufacturing process due to its low cost and efficiency. The process involves placing the components onto a printed circuit board (PCB). This method is highly efficient as it is automated which results in reduced costs and increased quality.
Through hole assembly is a technology where components are inserted into pre-drilled holes and then soldered onto the board. This is a more expensive process but useful for products that require high reliability and the need to withstand environmental stress.

PCB Testing and Quality Control

EMS companies ensure the quality of the product by using a technique called Automated Optical Inspection (AOI). These require specialized X-ray inspection machines which can look for specific defects like missing components, incorrect polarity and others.

Visual inspection is another technique used to ensure quality. This requires technical knowledge and care to ensure irregularities are found and fixed quickly.

In circuit testing (ICT) is another process that tests to ensure the components and connections on a PCB work properly and according to its intended function. This reduces product recalls due to defective products.

Testing. is a key element of the turnkey PCB Assembly process. Podrain Electronics takes pride in this so clients can rely on us for quality. 

Packaging and Shipping

The finished products are then packaged and shipped to the clients preferred location.

Shipping can involve container shipping, couriers or air freight.

After sales service and support

The EMS company documents the whole manufacturing process from end to end. This helps in future troubleshooting. It also helps in adjusting to changes in product design.

Prototyping

Most electronic product companies need prototype manufacturing services. For them turnkey manufacturing is the best option. Since they require only a few boards manufactured (10-100 for example) having a trusted turnkey PCB Assembly partner is a must. This is applicable to both small and large companies. At Podrain one of our specialities is prototype manufacturing. Read more about prototype manufacturing here.

Advantages of Turnkey Assembly

In summary EMS’s take a lot of work out of the client’s hands. This allows clients to reduce costs and save time by not having to invest in capital expenditures and labor. Instead they can focus on other business activities. EMS companies have expertise in PCB assembly that clients can rely on. Companies need a reliable EMS partner who can provide the expertise, quality and timely delivery of products. At Podrain Electronics we pride ourselves on being a trusted partner to our clients as their success is our success. Contact us to learn more.  Email [email protected] or Contact Us.

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Visit to Ola Sankalp 2024

CEO Shyam and Director Rajesh at Ola Future Factory

Indian Two Wheeler Market

The Indian Two-Wheeler market consists mainly of scooters and motorcycles. The market has experienced significant growth in recent years due to increased urbanization and government subsidies. The Two-Wheeler is also more affordable for most of the middle-class population. With the increase of delivery services for everything from groceries to medicines the Two-Wheeler also affords a way for a lot of Indians to make a living. As the cost of petrol is high EVs become more attractive over the long term even though their initial cost is higher than petrol powered two wheelers.

The market for Two Wheelers was estimated at 302.2 Billion USD in 2022 and is expected to grow to 411 Billion by 2032 which is a 3.50% compound annual growth rate (CAGR).  (Source:marketresearchfuture)

Electric Two Wheelers

Recently Electric Two-Wheelers (E2Ws) have entered the market and are becoming very popular propelled again by government incentives and the growing awareness of environmental issues. E2Ws make up around 55% of all electric vehicle sales in India. (Source:autocarpro)

Among the E2W manufactures Ola has the biggest market share currently at around 50%. TVS Motor, Bajaj Auto and Ather are some of the other big players in this market. Ola is also introducing EV motorcycles in addition to their EV scooters.

 

Ola Electric Scooter

Podrain Visit to Ola Sankalp 2024

Recently Podrain Electronics was invited to visit Ola’s annual event Ola Sankalp 2024 held at Krishnagiri, Tamil Nadu. 

Podrain makes prototypes for Ola. 

We were able to visit their manufacturing facility for scooters called Ola Future Factory. Ola is also building a Gigafactory to manufacture advanced cells for electric vehicle batteries. 

 

Ola Future Factory
Ola Future Factory
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5 Top Trends in Electronic Manufacturing Services

The Evolving Landscape: Top Trends Shaping Electronics Manufacturing Services

The world of electronics manufacturing services (EMS) is undergoing a dynamic transformation. 

The electronics industry is embracing new trends that are redefining how electronic products are designed, produced and delivered. This is being fueled by technological advancements, globalization and ever-evolving consumer demands.

This blog delves into the key trends shaping the EMS landscape, equipping you with insights into the future of electronics manufacturing.

1.  The rise of Generative AI and robotics in manufacturing

Industry 4.0 is bringing a new generation of autonomous robots that are programmed to do specific tasks without human intervention. These include mobile robots for pick and place operations and inventory scanning drones. They are equipped with advanced software, machine vision, AI and sensors and are able to perform highly complex and delicate tasks taking inputs from their environment. Read more about it here. In our previous blog we covered how Generative AI is transforming the electronics manufacturing industry.  

Generative AI is transforming the areas of Digital Twins, Supply Chain, Predictive Maintenance, Customer Support and PCB design. 

Generative AI in Electronic Manufacturing

2. The Internet of Things (IoT) Revolutionizing Manufacturing

The integration of IoT devices and sensors into production lines is transforming EMS. These connected devices collect real-time data on equipment performance, resource utilization, and environmental conditions. This data empowers EMS providers to gain deeper insights into their operations, enabling predictive maintenance, reducing downtime, and optimizing production efficiency. In addition, IoT-enabled equipment facilitates remote monitoring and control, allowing for greater flexibility and adaptability in manufacturing processes.

IOT

3. Sustainability Takes Center Stage

Environmental concerns are driving a growing focus on sustainable manufacturing practices within the EMS industry. Consumers are increasingly demanding eco-friendly products and responsible production processes. EMS providers are responding by adopting sustainable sourcing of materials, implementing energy-efficient technologies, and minimizing waste through recycling initiatives. For example, design-for-environment (DfE) principles are being integrated into product development to create products that are easier to disassemble, recycle, and reuse at the end of their lifespans.

Sustainability

4. Advanced Materials and Miniaturization: Pushing the Boundaries

The relentless pursuit of smaller, more powerful electronics is driving innovation in materials science. EMS providers are exploring new materials like graphene and nanomaterials that offer unique properties, enabling the development of lighter, more energy-efficient, and high-performance electronic components. In addition, miniaturization techniques are allowing for the creation of increasingly compact and complex electronic devices, paving the way for a new generation of innovative products.

Miniaturization

5. 3D Printing and Immersive Technologies: Redefining Manufacturing

3D printing is transforming the way electronic components are manufactured. This technology allows for rapid prototyping, on-demand production, and the creation of complex geometries that are difficult or impossible with traditional manufacturing techniques. While 3D printing may not yet be suitable for mass production, it offers immense potential for customization, low-volume production runs, and the development of innovative new electronics. Likewise, immersive technologies like Virtual Reality (VR) and Augmented Reality (AR) are being explored for training purposes, remote collaboration, and visualizing product designs within the EMS industry.

The Road Ahead: Embracing Change and Innovation

The future of EMS is bright, fueled by continuous innovation and a commitment to meeting evolving customer needs. By embracing these emerging trends, EMS providers can ensure they remain competitive in a rapidly changing landscape. The key lies in adaptability, a focus on sustainability, and a willingness to invest in new technologies that will shape the future of electronics manufacturing.

 Download our brochure here.

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How an EMS can supercharge your PCB Prototyping

Introduction

Mounting demand for consumer electronics like mobile phones and wearable technologies, IoT and automobile electronics is driving corresponding demand for EMS. The Electronic Manufacturing Services market was valued at 580 billion in 2023, growing at a CAGR above 5% between 2024 and 2032 according to Global Market Insights. EMS can supercharge your PCB prototyping.

In this exciting world of electronics development, transforming your innovative ideas into a tangible prototype is a crucial step. While the process can be exhilarating, navigating the complexities of PCB (Printed Circuit Board) prototyping can also feel daunting. This is where partnering with an Electronic Manufacturing Services (EMS) provider can be a game-changer.

EMS. for PCB prototyping

Why Consider an EMS for PCB Prototyping?

Here are some compelling reasons to leverage an EMS for your PCB prototyping needs:

  • Expertise and Efficiency: EMS providers possess extensive knowledge and experience in PCB design, fabrication, and assembly. Their expertise can help you avoid costly design errors and ensure your prototype meets all functional and quality standards. Additionally, their established production processes streamline the prototyping journey, saving you valuable time and resources.
  • Advanced Technologies: Modern EMS providers are equipped with cutting-edge technologies like high-density interconnect (HDI) capabilities and advanced surface mount technology (SMT). This allows them to fabricate complex PCBs with intricate features, ensuring your prototype accurately reflects your final product design.
  • Quality Control and Testing: Maintaining high-quality standards is paramount during prototyping. An EMS partner offers access to sophisticated quality control measures and testing procedures. This ensures your prototype functions flawlessly and adheres to industry specifications.
  • Reduced Costs and Improved Time-to-Market: While the initial investment might seem higher, partnering with an EMS for prototyping can ultimately save you money. Their efficient processes and bulk purchasing power often translate to cost savings on materials and components. Furthermore, their expertise can help you avoid design iterations and delays, accelerating your time-to-market.

What to Consider When Choosing an EMS Partner for Prototyping

  • Experience and Capabilities: Select an EMS with a proven track record in prototyping PCBs similar to yours in terms of complexity and functionality. Ensure they have the necessary technology and expertise to handle your specific requirements.
  • Communication and Collaboration: Effective communication is vital. Choose an EMS partner that fosters open communication and actively collaborates with you throughout the prototyping process.
  • Turnaround Time and Budget: Clearly define your project timeline and budget expectations upfront. Choose an EMS that can deliver high-quality prototypes within your timeframe and at a cost that aligns with your budget.
Podrain Electronics

Partnering for Success: A Symbiotic Relationship

Working with an EMS for PCB prototyping fosters a symbiotic relationship. You contribute your innovative ideas and design expertise, while the EMS provider brings their experience, technology, and streamlined processes. This collaboration empowers you to bring your vision to life faster and with greater efficiency, paving the way for a successful product launch.

Ready to Take the Plunge?

By understanding the benefits and considerations involved in partnering with an EMS for PCB prototyping, you can make an informed decision. With the right partner by your side, you can navigate the exciting world of electronics development with confidence, transforming your ideas into reality.

At Podrain we specialize in prototype manufacturing. We have been in the prototype manufacturing business for the last 7 years. We have a very experienced team who have been in the EMS business for over a combined 40 years. We pride ourselves on our service and on-time delivery. We cater to startups specializing in IoT, healthcare, defense and aerospace. Our facility is an extension for a lot of design house to build the first boards and complete their initial testing. We have state of the art equipment for assembly, inspection and testing. We also invest in quality assurance and we have received ISO 9001:2015 and AS9100D certificate. We offer job work as well as turnkey assembly services.  Download our catalog of services here.

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Real-World Examples of Generative AI in EMS

While generative AI is still evolving, some electronics manufacturers are already reaping the benefits. This blog covers some real-world examples of Generative AI in EMS., To get an introduction to Generative AI use cases in EMS read our previous blog here.

Examples of Generative AI in EMS

1. Synthetic Data for Flaw Detection

Chip manufacturers like Nvidia are utilizing generative AI to create massive datasets of images containing various types of defects on circuit boards. This synthetic data is then used to train AI-powered visual inspection systems, allowing them to identify real-world defects with higher accuracy and efficiency [Forbes article on generative AI in electronics manufacturing]. Read how Delta Electronics is using Digital Twins and Synthetic data to redefine production lines using Nvidia Omniverse.

2. AI-powered Design Optimization

Samsung is exploring generative AI for optimizing the design of printed circuit boards (PCBs). The AI analyzes existing PCB layouts and performance data to suggest improvements, such as minimizing component placement for shorter signal paths and better heat dissipation. This translates to more efficient and reliable electronics.

Autodesk is a leader in providing software solutions for design and manufacturing industries. Their generative design software, such as Autodesk Generative Design, is widely used in electronics manufacturing to optimize designs for various components like PCBs, antennas, and mechanical parts. By inputting design constraints and performance objectives, users can harness generative AI algorithms to explore a vast design space and generate innovative solutions.

Ansys offers simulation software that incorporates generative design capabilities to optimize designs and simulate performance across various industries, including electronics manufacturing. Their software allows engineers to explore design alternatives for electronic components and systems, considering factors such as thermal management, signal integrity, and electromagnetic interference.

Generative AI Design
Generative AI Design

3. Predictive Maintenance in Action

Bosch is piloting a generative AI program that analyzes sensor data from their factory machines. The AI can predict potential equipment failures well in advance, allowing for preventative maintenance and avoiding costly downtime. This ensures a smooth production flow and reduces maintenance costs.

4. Generative AI for Aftermarket Support

Several electronics companies are experimenting with generative AI to create personalized user manuals and troubleshooting guides. The AI analyzes customer data and product usage patterns to generate targeted instructions, improving the customer experience and reducing support calls.

These are just a few examples, and as generative AI matures, we can expect even more innovative applications to emerge across the electronics manufacturing landscape.

Generative AI for support
Generative AI for support
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Generative AI in Electronics Manufacturing

The electronics manufacturing industry is a powerhouse of innovation, constantly pushing the boundaries of miniaturization, performance, and efficiency. But in this ever-competitive landscape, manufacturers are seeking new ways to optimize processes, reduce costs, and accelerate product development. Enter generative AI, a revolutionary technology poised to transform the electronics manufacturing landscape. In this blog you will learn how Generative AI can be used in electronics manufacturing.

Generative AI, unlike traditional AI focused on analysis, excels at creating entirely new data or content. This unique ability unlocks a treasure trove of possibilities for electronics manufacturers.

PCB Assembly Facility

Revolutionizing Quality Control

Flawlessly inspecting intricate electronics components is a significant challenge. Generative AI can create vast amounts of synthetic data depicting various defects on PCBs (Printed Circuit Boards). This data can then be used to train deep learning algorithms for visual quality inspection (VQI) systems. These AI-powered systems can identify even the subtlest anomalies with superhuman accuracy, significantly improving product quality and reducing scrap rates. . Landing AI is a company that makes building Computer Vision applications using Generative AI very easy.

Predictive Maintenance for Maximum Uptime

Unplanned equipment downtime can cripple production schedules and eat into profits. Generative AI can analyze sensor data from machines to identify subtle patterns that signal potential failures. By predicting these issues before they occur, manufacturers can schedule proactive maintenance, minimizing downtime and maximizing equipment lifespan. Read about the 100 top predictive maintenance companies here. 

Generative AI Visual Inspection
Visual Inspection for Quality Control
Generative AI Preventive Maintenance
Preventive Maintenance

Optimizing the Power of Digital Twins

Digital twins, virtual replicas of physical systems, are becoming increasingly valuable for electronics manufacturers. Generative AI can take digital twins a step further. By creating realistic simulations of various production scenarios, manufacturers can identify bottlenecks, test new configurations, and optimize production processes without ever disrupting the actual assembly line.

Jensen Huang the CEO of Nvidia mentioned Digital Twins as one of the key use cases of AI in manufacturing in his keynote at GTC 2024. You can read about what Nvidia is doing to enable Digital Twins here.

Design Innovation at Warp Speed

The traditional product design process can be slow and iterative. Generative AI can act as a powerful design assistant. By analyzing existing product data and user preferences, generative AI can suggest entirely new design concepts or variations, accelerating innovation and helping manufacturers bring products to market faster.

Digital Twin
Digital Twin
Generative AI Design Innovation
Design Innovation

A New Era of Supply Chain Management

The complex and dynamic nature of electronics supply chains can lead to disruptions and shortages. Generative AI can analyze historical data and market trends to predict potential supply chain issues. This foresight allows manufacturers to proactively secure critical components and adjust production plans, ensuring a smooth flow of materials and a timely delivery of finished products.

The Generative AI Advantage

Beyond these specific use cases, generative AI offers several advantages for electronics manufacturers:

  • Increased Efficiency: Generative AI automates tasks, streamlines processes, and optimizes decision-making, leading to significant efficiency gains.
  • Reduced Costs: Improved quality control, predictive maintenance, and optimized production processes all contribute to substantial cost savings.
  • Enhanced Innovation: Generative AI accelerates product development and fosters a culture of innovation within manufacturing teams.
  • Improved Sustainability: By optimizing resource utilization and minimizing waste, generative AI can contribute to more sustainable manufacturing practices.
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Implementing Sustainable Manufacturing: A Blueprint for Environmental Responsibility

Actionable steps to implement sustainable manufacturing with real-world examples

Air Quality Monitoring

1. Conduct a Sustainability Assessment

Before diving into sustainable initiatives, it’s essential to assess your current practices and identify areas for improvement. Conduct a comprehensive sustainability assessment to evaluate resource usage, waste generation, energy consumption, and emissions. This will serve as a foundation for developing targeted strategies to minimize environmental impact.

Example: Toyota’s Environmental Challenge 2050 outlines six key challenges, including reducing CO2 emissions from manufacturing operations. By conducting thorough assessments and setting ambitious targets, Toyota aims to achieve zero emissions at its plants worldwide by 2050.

2. Optimize Resource Efficiency

Maximizing resource efficiency is a cornerstone of sustainable manufacturing. Identify opportunities to reduce material waste, water usage, and energy consumption throughout the production process. Implement lean manufacturing principles to streamline operations and eliminate unnecessary resource consumption.

Example: Interface’s “Mission Zero” initiative focuses on optimizing resource efficiency through innovative manufacturing processes. By redesigning products to minimize material waste and investing in energy-efficient technologies, Interface has reduced its environmental footprint while enhancing operational efficiency.

3. Embrace Renewable Energy

Transitioning to renewable energy sources is a crucial step towards sustainable manufacturing. Explore options such as solar, wind, and hydroelectric power to power your operations and reduce reliance on fossil fuels. Investing in renewable energy not only lowers carbon emissions but also ensures long-term energy security.

Example: Apple’s commitment to renewable energy is exemplified by its extensive use of solar power in manufacturing facilities. Through partnerships with renewable energy providers and onsite solar installations, Apple has achieved significant reductions in greenhouse gas emissions across its supply chain.

4. Implement Closed-Loop Systems

Closed-loop systems promote circular economy principles by reusing and recycling materials throughout the manufacturing process. Design products with recyclability in mind and establish take-back programs to reclaim and repurpose end-of-life products and materials.

Example: The circular economy model adopted by Philips Lighting emphasizes product lifecycle management and resource recovery. By collecting and refurbishing used lighting products, Philips extends product lifespan and reduces waste generation, contributing to a more sustainable manufacturing ecosystem.

5. Foster Collaboration and Transparency

Collaborate with suppliers, partners, and stakeholders to foster transparency and accountability throughout the supply chain. Establish clear sustainability standards and requirements for suppliers and work together to identify opportunities for improvement.

Example: Unilever’s Sustainable Living Plan prioritizes collaboration and transparency across its supply chain. By engaging with suppliers and implementing sustainability criteria in sourcing decisions, Unilever ensures alignment with environmental and social objectives while driving positive change throughout the value chain.

 

Podrain’s role in sustainable manufacturing

At Podrain we recycle waste and also provide recyclable packaging. We use energy efficient lighting and also save energy by shutting off equipment when not in use.

EV Charging Station

We have clients who build products that help the environment.

Ola electric – Builds sustainable electric vehicles

Intellicar – Provides solutions for the EV ecosystem and also for fuel saving

RevX Energy – Provides EV battery management for more efficient utilization

Clairco –   Provides Air Quality monitoring and energy saving products to. transform buildings into net-zero emission structures.

At Podrain we recycle waste and also provide recyclable packaging. We use energy efficient lighting and also save energy by shutting off equipment when not in use.

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Crafting a Greener Tomorrow: The Power of Sustainable Manufacturing

Introduction

In an era where environmental consciousness is no longer an option but a necessity, industries worldwide are pivoting towards sustainable practices. Among these, manufacturing stands as a crucial frontier for change. Sustainable manufacturing is not just a buzzword; it’s a commitment to reducing ecological footprints while maintaining economic viability. In this blog, we delve into the significance of sustainable manufacturing and explore some noteworthy examples that illustrate its transformative power.

Climate change Is at the forefront of news as we have more information and world has become more connected than ever before. Goods flow across borders and cultures are changing rapidly. People everywhere want more manufactured goods. Manufacturing has increased everywhere to meet the demand. But it is not always done with consideration to the environment.

Manufacturing industries decrease air quality by releasing hydrocarbons, carbon monoxide, organic compounds and other chemicals into the air.

Sustainable manufacturing considers the environment and the social welfare of the community it serves while still focusing on growth and profit.

Causes of Air Pollution
Clean Air Solutions

Understanding Sustainable Manufacturing

As per the Environmental Protection Agency (EPA) of the United States of America

“Sustainable manufacturing is the creation of manufactured products through economically-sound processes that minimize negative environmental impacts while conserving energy and natural resources.”

Humans are part of the environment and we need the environment to survive. As populations grow and life expectancies increase there needs to be a balance between the resources needed by humans and saving the environment. Sustainable manufacturing can play a big role in reducing pollution. They can do this by reducing waste, using manufacturing techniques that are eco-friendly and by using renewable energy. Burning of fossil fuels is one of the leading causes of air pollution. Using renewable energy to run factories will help a great deal in reducing air pollution.

 

Benefits to Businesses

1. Making eco-friendly products can help businesses attract customers who are concerned with the environment and also help save the environment. By using renewable energy. reducing waste and increasing productivity businesses can help play a key role in reducing pollution thereby helping the environment and keeping it safe for future generations. They can also recycle waste to further help the environment.

2. Reduce costs by investing in sustainable manufacturing techniques that can lower waste and reduce errors.

3. Use AI and digital twin technologies to create simulated models instead of using materials thereby further reducing costs and waste and speeding up product development. Refer to below article for some ideas on how this can be implemented.

4 ways AI will change design and manufacturing.

4. As new rules are enacted by Governments worldwide to reduce pollution companies can get a head start by focusing on sustainable marketing thereby getting Government approval faster and have a competitive advantage. This can help lower the cost of compliance.

5 techniques to implement sustainable manufacturing

Design products for sustainability

Products can be designed to be environmentally friendly as exemplified by the number of eco-friendly products on the market today. This can be done using recyclable raw materials that live another life and designing for durability.

Design for Disassembly

Design products that can be taken apart easily and be part of a reduce, reuse, recycle loop. This allows parts to be reused instead of ending up in a landfill. This process can reduce consumption of resources and pollution.

Reduce energy consumption of the product

Use components that are energy efficient in building products, build it to last longer so it doesn’t have to be replaced often thereby reducing the carbon footprint involved in building the product. Use raw materials that are bio degradable. Bio degradable materials don’t end up in landfills or in our rivers and oceans. Make your manufacturing facility energy efficient. Use packaging that is lightweight and recyclable.

Lightweighting

Make products with materials that weigh less thus decreasing the overall product weight. Use hollow components where possible for example. This technique is used in automotive and aerospace fields to build lighter cars, trucks and planes that are more energy efficient thereby reducing the carbon footprint.

Eliminate toxic materials

When designing the products eliminate toxic raw materials and use bio degradable or recyclable raw materials instead. This helps the environment by reducing pollution.

Sustainable Design Strategies

Agencies and resources

In the US it is the Environmental Protection Agency or EPA. In India it is the Ministry of Environment, Forest and Climate Change (MoEF) of India and in China it is the Ministry of Ecology and Environment.

EPA India (Aggregator of environmental information and organizations in India)

Conclusion

Sustainable manufacturing is not just a moral imperative; it’s a strategic imperative for businesses aiming for long-term success in a world grappling with environmental challenges. The examples highlighted above underscore the transformative potential of sustainable practices in diverse industries. By embracing sustainability as a guiding principle, manufacturers can pave the way towards a greener, more resilient future for generations to come.

 

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Eight Lessons from Phil Knight and Nike

In 1964, Phil Knight started selling imported high-quality, affordable athletic shoes out of his car. He earned $8,000 in his first year. In 2015, Nike earned $30.6 billion. And in April 2016, Phil Knight published his memoir, Shoe Dog, in which he wrote with humour and honesty about the trials and tribulations he – and Nike – faced over that half-century.

Shoe Dog Book Cover

Shoe Dog by Phil Knight is an excellent read for any entrepreneur

Shoe Dog is an extremely well-written memoir, an absorbing story full of interesting, eccentric characters and exciting twists. But it also contains plenty of lessons for the entrepreneur. If you are looking for inspiration, motivation and reassurance as you grow your business, I highly recommend you add Shoe Dog to your personal library. I have found it an excellent resource on my own entrepreneurial journey. 

Here are eight entrepreneurship lessons I got from Phil Knight’s story.

1. Sometimes, you just have to jump.

At its core, entrepreneurship is a leap of faith. Not all ideas will work out. Evaluate them objectively, discuss with experts, make a plan. But a day will come when you have to stop thinking and take that first step. As Nike’s tagline says, ‘Just do it.’

2. Every day brings its own crisis. 

Problems come up all the time – from competitors to new technology, from regulations to finance, from supply issues to weather conditions. The problems of maturing companies are different from those of start-ups. But there’s never a time when all the problems disappear. Accept this and face each challenge with courage.

3. Keep innovating. 

Bill Bowerman, an eminent running coach and part of Nike’s story from the time it was still Blue Ribbon Sports, figured out how to reduce the weight of a shoe by one ounce, saving 55 pounds over a mile. That philosophy of iterative improvement has driven Nike ever since. As the pace of technology development gets ever more feverish, embedding the innovative mindset in the DNA of the company is essential to stand out from the competition.

4. Trust is the key.

Five interrelated factors cause a company to lose its way: lack of trust; fear of conflict; lack of commitment; avoidance of accountability; and inattention to results. Entrepreneurship is full of uncertainty. A team that believes in the vision and faces these challenges unitedly is vital to come out of the tough situations. It isn’t that everyone in the company agrees about everything; rather, it is that everyone knows that they all want the company to succeed and views their disagreements in that light. When a company is young and fragile, trust is the glue that holds it together.

5. Failures will happen. Be honest when they do

Knight gives multiple instances of product recalls due to quality issues, mistakes that he made and decisions that, with the benefit of hindsight, could have been better. Nike treated their customers with respect by acknowledging errors, both internally and in public. Nobody is perfect, but when the internal culture of trust is matched by honesty to customers, the circle of trust can buoy a company through some very tough times.

6. Stay humble

One interesting fact is that it was Employee No. 1, Jeff Johnson, who came up with the name ‘Nike’. Throughout the book, Knight praises Johnson, Bowerman, legal counsel Rob Strasser, first COO Bob Woodell and many others, including his wife. Knight rarely mentions his own contributions once the company is more than just a car boot shoe sale. But he was the CEO – how likely is it that he didn’t contribute anything? It’s not an accident that Knight plays down his own role. He knows that success, like sports, is a team effort – and he never forgets to show appreciation for his teammates.

7. Find an outlet for the stress.

Entrepreneurship is demanding. Because the problems never stop coming, you will be tempted to never stop working. But you can’t look after your business if you aren’t around or aren’t in good health. An activity unrelated to work is an excellent way to get a clear, fresh perspective on seemingly insoluble issues. Phil Knight loved running, and running was his outlet. By finding a relief valve and paying attention to your own physical and mental health, you can be energized to keep going, no matter what.

8. Never stop.

For almost the first decade of Nike’s existence, Knight had to work other jobs to support himself. Suppliers ignored or shot down the company’s product ideas. Its first attempt to raise capital was a monumental failure. Advertising flyers got no response. But the team didn’t give up. As an entrepreneur, it’s easy to get disheartened. But if there’s one lesson from Shoe Dog that every entrepreneur should hold on to, it’s this: never stop.

Let everyone else call your idea crazy…just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

-Phil Knight, ‘Shoe Dog’

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waste management

Better Waste Management

Modern manufacturing practices pay close attention to their environmental impact. Failure to do so has legal and regulatory implications as well as marketing ones: suppliers’ ‘green’ credentials are frequently a criterion for selection.

The electronics industry – and the PCB industry in particular – uses many metals and processes that create large quantities of ecologically harmful waste. Some metals are dangerous if not disposed of properly, and many that can be reused are often squandered in landfills due to poor waste management practices.

Better Waste Management Practices are the need of the hour

Waste in the PCB industry

A number of materials go into the assembly of a PCB. Most PCBs use resin epoxy, phenolic resin, fibreglass and copper foil. Depending on the complexity of the circuitry in the design, metals including copper, aluminium and iron, and several alloys, may be used. At the end of its life, a PCB that is discarded means those metals and alloys go to waste.

On average, a PCB contains approximately 70% non-metallic and 30% metallic material: organic materials, chemical residuals, heavy metals and high-grade precious metals including palladium, silver, gold and copper. It is estimated that up to 7% of the world’s gold supply may be found in e-waste.

But it is not just the product itself that contains potentially wasted value. A great deal of waste is generated during the manufacturing process itself. For example, during production a PCB must be rinsed several times, leading to water contamination by chemicals and metals, and the release of some acidic emissions into the air.

In February 2003, the European Union issued the Restriction of Hazardous Substances Directive, or RoHS. This directive states that PCB manufacturers wishing to operate in or sell to EU entities may not use six hazardous substances in any stage of their production process – lead, mercury, cadmium, hexavalent chromium, and the fire retardants polybrominated biphenyls and polybrominated diphenyl ether. As the EU is a large and influential market, over the years, PCB production around the globe has begun to comply with the RoHS regardless of where the customer is.

Also in 2003, the first WEEE (Waste Electrical and Electronic Equipment) Directive was introduced, regulating the recycling of electronic waste. Under WEEE, companies that manufacture, distribute or sell electrical and electronic equipment have an obligation to treat it responsibly.

The WEEE became more stringent in 2008 and the RoHS in 2011, increasing the amount of e-waste that is required to be treated and reducing the amount that can be disposed of.

How can waste be reduced?

There are several methods by which PCB manufacturers can address the challenge of managing their waste and minimizing their environmental impact.

Product substitution.

Several alternatives may be substituted for harmful items, especially for supplementary processes like packaging, where sustainable materials are available, which can make an immediate impact on the quantum and composition of waste, and which are relatively easily to obtain and adopt.

Replacement of hazardous materials.

 In advanced manufacturing, new techniques, tools and materials are being introduced all the time. For example, when cleaning and preparing PCB surfaces, changes to the materials used, the safety precautions taken and the processes themselves can yield significant results. By using abrasive cleaning and non-chelated materials, manufacturers can reduce the amount of hazardous waste produced. A cascade cleaning system cuts down on the generation of nitric acid as a waste product. It should be noted that cascade systems are not new – for several decades, they have been used to clean machine parts in the heavy electrical industry. Customizing cascade systems for PCB manufacturing is a logical next step.

Material reuse or recycling. 

Some of the materials used in the production of a PCB can be put back into the production process. Copper from the edge, tin and lead-tin from the solder dross are examples of this. By reusing parts, the process also uses less water. Copper oxide can be used to reduce the reliance on copper hydroxide, which is harmful to the human respiratory system.

Material recovery and segregation.

 By joining in or setting up a well-thought-out recycling process, manufacturers can turn waste back into raw material, or supplement their earnings by selling their recovered materials to other industries. Alloys and metals are valuable and can be reused several times, reducing the amount of waste generated and the PCB manufacturer’s dependence on being able to source new materials on time and at the right price.

Traditional PCB recycling involves dismantling the boards, crushing them and physically separating them using magnetic or high-voltage electrostatic methods. This approach is relatively cheap and enables the recovery of metallic components, though it does not solve the problem of segregating heavy metal elements from high-grade precious metals.

Thermal or chemical recycling can obtain purified metals, is much more efficient and has the potential for a much greater economic return. However, the high processing temperatures or high-pressure requirements can cause hazardous fumes, thus creating a new problem while resolving the existing one.

Podrain has tied up with a reliable, pollution control board certified partner for waste disposal. We also return materials and components (unused or even partially working) to our customers so that they can be reused at their end.

We value sustainability and even if we move to an inventory led model we will hope to find solutions that will continue to keep our manufacturing sustainable. 

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